From the instructor:

As I teach or just talk to people about writing, a concept keeps coming up for me and over. Great writing is that which takes risks. I don't necessarily mean writing on a risky topic, although that could apply in some instances. It's more the idea that in order to be really great, writing connects the author to the reader. The reader identifies with something or sees himself or his ideals in the piece. Maybe the writer dug down deep and wrote from the heart (fiction or nonfiction). Perhaps the writer wrote with a strong voice, revealing the person behind the mask, so to speak. Or the writer gave in to passion and wrote what really stirred him.

Explore this issue as relates to your own work in this thought-provoking session.

...presented by Dawn Goldberg

Words, in the form of mechanics and meaning, have always fascinated Dawn.  She can still remember sitting in sixth grade English class and memorizing helping verbs. She became an English teacher because she wanted to help students communicate well and gain meaning and insight from the written word. While the experience of teaching public school wasn't what she’d hoped it to be, it was the foundation for all she would do in her life.

She went on to start her own business as a virtual assistant. She helped her clients make their already-successful businesses into thriving ones. She managed their businesses, handling invoicing, travel arrangements, website design and maintenance, and all things words. She began to see, or maybe just to remember, that there was a real need for people to learn how to communicate with words so that what they wrote was what others understood.

It's not a surprise, then, that Dawn completely shifted from one path to another; she was still a business owner, but this time she was creating a company around helping others become stronger writers. She took everything she had done, as a teacher, as a virtual assistant, and as a business owner, and applied it to her new venture.That new venture is Write Well University, a company birthed to support others in their quest to be writers, whether to improve writing skills or to bring writing into their lives as a priority.